OMCA

Oakland’s Museum of California is a museum, garden, and gathering place in the heart of Oakland. Over the past decade, OMCA has shifted their focus to shine a light on the untold or underrepresented stories of Californian History, Sciences and Art in order to build on their origins as a museum that fosters social equity and belonging. As they approached their 50th year anniversary their brand failed to reflect this institution-wide transformation. Made by Humans collaborated with OMCA in a multi year effort to redefine their brand strategy, clarify their story, refresh their visual identity and revitalize the brand love that they deserve.