Good Eggs

Good Eggs needed to make a strategic shift: The brand they built for early customers was not relevant to a larger market. We partnered with Good Eggs to refine their strategy, define their primary audience, craft their manifesto and brand pillars to creating a new tone of voice and design. Aside from refreshing their brand, we also worked alongside their core team to create new product experiences, and even redesign their vans and delivery experience. The new positioning and customer experience has been credited as a key to their business success, increasing customer retention and bringing new customers into Good Eggs.